DoubleTree by Hilton Silver Spring DC North is now open, according to a joint announcement from DoubleTree by Hilton and new operator Linchris Hotel Corporation.
The hotel, located at 8777 Georgia Ave. in downtown Silver Spring, operated temporarily as Hotel Silver Spring after it was acquired by Plymouth, Mass.-based Linchris over the summer.
“We’re glad to be part of the Silver Spring community and are excited to convert the Sheraton hotel to the DoubleTree by Hilton Silver Spring DC North,” Brian Anderson, Linchris Hotel Corporation’s Senior Vice President of Operations, said in a statement. “DoubleTree by Hilton is a great franchise partner for travelers coming to the Silver Spring area.”
Linchris said in July it intended to invest about $8 million in improvements to the property, according to John Argonish, the company’s senior vice president of sales and marketing.
In addition to painting the exterior, the improvements include upgrading the mechanical and HVAC systems, converting to digital check-ins and door locks, renovating then completely replacing all the equipment in the fitness center, redo all pool and common areas, add technology upgrades, and a grab-and-go convenience center.
The elevators will be modernized and all the guest rooms renovated by the middle of next year, Argonish said to the Source last July.
Linchris rebranded the property as a DoubleTree by Hilton, despite a DoubleTree being located on Colesville Road that reopened under Hilton management in August.
When previously asked by the Source, Argonish couldn’t speak to the seeming duplication other than to say that his company has been a Hilton partner and that the company is fully aware of, and agreed to, the Linchris rebranding.
Linchris, based in Plymouth, Mass., is a hotel investment and management firm founded in 1985. The company currently operates over 29 properties, with more than 4,650 rooms, under several brand names in 12 states.
Photo by David Lay